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Looking back to 2022, augmented reality (AR) has been playing a pivotal role to drive industries towards immersive experiences. Practically all the trends were spot-on, and it's only expected to get even higher in 2023.
It can be reflected through the global marketplace worth of AR. In 2023, the market leaps—with the worth around $60 billion. That only means that AR penetrates through all sectors, and it's getting used by much wider audience. Isn't that a great news for us?
And just like every year, AR will also have trends that will be a spotlight each year. We're not only talking about AR glasses or headsets, but literally all aspects of AR that have been predicted to be trends in 2023.
Here are a few AR trends that are predicted will happen in 2023:
Here's the fact: The future is bright for AI utilization in AR experiences. With the processors decreasing their prices and the technology that keeps on advancing, it will be faster to adopt smart solutions such as error handling, efficient assembly, and better manufacturing as well.
And on the upcoming years, enterprises will be able to scale up to incorporate AI-assisted AR for their operations. This will boost up the overall productivity, save up for trainings, and improve knowledge sharing and collaboration.
In the past few months, we've got to admit that metaverse was not quite well-received among the audience. But that could possibly turn over in this year. Since metaverse can offer virtual experiences that can be incorporated by brands, AR will be able to take the spotlight.
Just like what Mark Zuckerberg—the man behind metaverse—said, AR will ultimately define the relationship between humans and technology.
If you're taking a closer look, metaverse gives an extra dimension when you're looking around the virtual world—and that's the role of AR is in metaverse. It might take a moment for it to create a bang, but when it finally does, that's when metaverse will become more attractive to users.
Have you ever shopped online by watching the influencers doing live streaming on their account? That's quite a common sight nowadays since we're gonna be able to view the reviews of the influencers closely—and on top of that, there will be good deals, too.
But as you enjoy the live stream, you might as well doubt whether to buy or not—and that's probably a downside for the brands.
Luckily, AR can help solve this obstacle by letting people try on the products or view the visualization in real-time. It's as simple as giving the link of your AR products experiences, and this trend is expected to skyrocket in 2023—especially with the growth of the technology as well.
Web-based AR offers a more practical function to view AR experiences. Based on the name itself, you can view AR experiences right away on the web of your mobile devices without any apps needed. This certainly opens up a wider accessibility for people out there, and it's a huge advantage for companies as well.
While there has been quite a few web AR platforms emerging on the market, 2023 will see even more numbers of it. Just recently, Assemblr has also launched their own web AR feature—making people easier to view their AR experiences.
Every year, there seems to be AR glasses that keep on popping. And this year, AR glasses will also be more user-friendly to reach even more audiences. Project Cambria is among the latest AR glasses that emerges into the industry, and the giant Apple will also be expected to take a huge leap by introducing their own AR headset—which is expected to launch around Q3 2023.
Based on the data provided and analyzed by experts, we believe AR will not back down. It's only getting better—it's gonna be bright, and seeing the market keeps on progressing, we're not afraid that we'll see more breakthroughs in the upcoming year.
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