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When you’re holding specific Halloween events—be it in school, office, or any public events made for the public, you’re gonna need something different to attract and lure in everyone to come to the event with a whole new experience.
And that means you don’t only pay attention to the concept of the events. The marketing kit—including your invitation, posters, and so on, will play a huge role for your Halloween events.
To make it more memorable, a good design will be mandatory. But you can turn it even more fa-boo-lously (yeah, you read it right 😉) with immersive augmented reality (AR). If you think it’s a hassle to create your own AR, we simplify the whole creating process in Assemblr Studio.
In Assemblr Studio, you can create from scratch with no barriers. With all the assets and elements provided, you can simply drag and drop them all to the Editor. Not to mention, these assets and elements are also available in Halloween themes to complete your project even better, so you don’t need to worry about it.
Read also: Welcoming Halloween Season on Assemblr, Spooktober!
Want to know how you can make use of AR for your Halloween events? Let’s get into it!
As you host your Halloween events, you’re gonna need to invite certain people to come to your events—and thus, you’ll have to make a proper invitation.
If you’re celebrating company events, you might have to send the invitation out to all employees; or if you’re making it a public event, maybe you can try to invite influencers or celebrities and make them post the invitation on their social media channels.
To create a more engaging invitation, utilizing AR experiences will be a great start.
For example, you can insert your card design to Assemblr Studio as a custom marker, and you can start designing the pop-up AR information on the Editor that includes the details and time of your events. Here, you can include Halloween elements that are provided on our Editor—such as objects or sounds—to make it more wholesome.
However, if you want to keep it simple, you can insert your greeting video as an AR content to invite people to actually come to the event. This will spark excitement for people to actually give it a shot and participate in the event.
Posters can play a huge role to make your Halloween event campaigns more well-known. It’s pretty easy to spot for people, and you can put it anywhere—be it on the walls of buildings, wall magazines, or even at the entrance of your event.
If you stick the posters in public places, this is a great opportunity to tease everyone. As an added value, you can infuse interactive elements in AR experiences into the posters.
It doesn’t have to be straightforward information on the poster. You can include an appealing copy in your scannable poster, so when people scan it, they can dive in and learn about your Halloween events.
Meanwhile, if you stick the posters right in front of your event entrance, you can also give prizes away for people who scan the posters. When people scan the poster, instruct them to screenshot the AR content and show it to the committee or officers around, so they can get freebies for free.
However, if you want to make it more challenging for everyone, you may also want to add an AR mini quiz content on your scannable poster. But remember, don’t make it too hard—it’s just for fun!
Once you’re in the event, you can make your visitors stay engaged around your event by having AR-powered mini games inside the area. The mini games, for example, can be Halloween-themed riddles—which you can place on several spots.
You don’t have to include the riddles on the printed materials; all you have to do is show a simple graphic that includes mini instruction on how to scan the riddles to get the clues. Once they scan the materials, visitors can get the riddles in the form of AR experiences.
If everyone answers it right, they will get the clues for hidden places or even objects around the area. They can arrange the clues to get the idea of the hidden places or objects they’re looking for.
Visitors who join and solve the riddles will be rewarded with interesting prizes, so it can motivate other visitors to try as well.
After enjoying the whole event experience, of course, you also need to leave unforgettable memories for everyone.
This is not only in the form of official merchandise, but also proper photos or videos of themselves that they can bring home. That’s why a high-quality Halloween photo booth will be the perfect answer for this one!
That’s why you need interactive elements to make the photo booth much more impressive and fascinating. Along with designing your photo booth, you can start with creating the AR content on Assemblr Studio. You can include ghosts or Halloween-themed 3D objects to make it as if they can interact with the objects.
When people arrive at your photo booth, the committee in charge can take a picture with mobile devices—simply by scanning around the photo booth. As they pose, there will be Halloween objects flying or standing besides them popping up in the booth.
So, how’s the idea? Will you try them all, or maybe start small with one example? Whatever your choice is, you can create the AR content by yourself with the help of Assemblr Studio.
Have a happy (and spooky) Halloween with AR, everyone! Trick or treat!
