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The usage of augmented reality (AR) experience is actually quite fluid. It can fit in a lot of different sectors, and the arts industry is no exception.
Previously, we’ve talked about how AR can elevate illustrations and make them pop up, but this time around, we’ll specifically dive deeper into AR for graphic designs.
Graphic designs deal a lot with visualization, and so does AR too. Both are visualizers—they display information in the form of interactive visuals. Although they’re basically the same in terms of pleasing people’s eyes, they can actually complement each other.
Designs captivate the eyes of people, but with the help of AR, it can actually do wonders for your designs. You can add the AR content to make your designs pop up—as if they have additional content in front or on top of the designs.
Curious about how AR can level up your designs? Here are a few ideas on how to use AR for your designs!
Sometimes, designers have to be torn between two things—they either want their designs to appear just like how designs should be or have to include all the information and bother the visuals.
With AR, you can simply do both. You can create posters with the aesthetic design that they pursue, and you can include additional information through the AR experiences.
Let’s say you’re advertising a product or service, and you want people to be aware of your company and how it can help people solve their problems.
If you’re only relying on the posters, there will be too much information to provide. That’s why you can make it an AR scannable poster, so people can simply scan on it, and they will see additional information with engaging visuals as well—such as further information about your products or company.
Speaking of entertainment, you can also add an AR mini game if you want. It could be a small interactive quiz that people can play by scanning the poster and playing it on their mobile devices, or even a mini choose-and-get game.
You’re done presenting your visual identity ideas to your clients or stakeholders. That’s great, but there comes a moment when they want to share the stories of their brands—let’s say, your company’s logo—to the public.
The problem is, it’s not gonna be easy to explain the essence if you’re going to explain to lots of people in public. Let alone that stories can be boring if you don’t do it right. And this is when AR can help you a lot in terms of that.
If you want to tell the making of the logo, or maybe the story of how the logo was made, you can count on AR. You can include the logo in your product, and people can scan the logo to see the visualization of your logo story.
That way, people can see the back story without having to get bored with it. In fact, with its interactive element, they can engage with your story even better!
Graphic artists usually have unique points about their arts that they want to show to the public. Once you’ve created your own design digitally, you want people to enjoy your works.
But sometimes, your digital work is not enough. There has to be a thing that can spark your audience’s interest to enjoy your work even better. And AR can help you with that.
By incorporating AR experience, you can make your content popping up above the artwork—simply by adding 3D visuals with related themes above the graphics. It’s surely a feast for your eyes, and gives an added value for everyone to enjoy your works.
Have you thought of using these ideas for your projects? Well, apparently, these AR experiences can also be easily made in one single platform called Assemblr Studio. If you’re a designer, we’re 100% sure you’ll be comfortable with operating the platform.
In Assemblr Studio, you can simply create your own AR experiences with our premade assets—starting from 2D & 3D objects, texts, videos, to images. It’s super easy—as simple as drag and drop!
As for creating your AR content, it all depends on your needs. If you want to make an added layer above your visual, you can make use of the elements inside your graphic, and upload them to Assemblr Studio.
It basically works like how we do AR for illustration. See the video below for the reference:
Aside from that, you’re free to create however you want. Feel free to use the 2D or 3D objects provided in your library, or maybe import the 3D from other sources. The sky's the limit! Go try it for yourself now at Assemblr Studio.
