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The term phygital might not be a common term for some people—including you, probably. It's understandable since the term has only appeared for the past years.
Phygital is a term that combines two words: physical and digital. You might think that these two activities can only be done separately, but in fact, it can walk along together. Just like the name itself, phygital experiences integrate both physical and digital activities that involve people or products.
Still sounds new and strange to you? Yes, some people might think that these two activities can only be done separately. But in fat, it can go along together.
If you take a look closely at how it works, you might actually realize that the examples of phygital have surged for quite a while—and you've been using them subconsciously.
With the new Web3 experience that appears, it can bridge those two activities even better—especially with the help of metaverse. It offers a more immersive experience to lure people in to your products.
So, what are the examples of phygital experiences? Here are a few of them.
Imagine you're buying a physical product—and you can get the digital version as well. Isn't that a unique point to experience?
Let's say your brand is selling out products in the physical world, and you also jump in to the metaverse for the virtual activities.
It's really possible to say that you can also bundle your products with the virtual editions that look exactly the same, so they can use them as wearable items in the virtual world or as limited NFT collections.
Not only that you can offer a unique and different thing from the others, your consumers can also have pride over the bundled products as they can have them exclusively.
This is quite a new thing as not many brands have been aware and adopted this strategy for their selling activities. And if you're going to be the first one, you will also be the leading example that many brands might refer to.
If you're interested to bring phygital experiences for your brand, Assemblr Metaverse can actually help you with that. You can bundle your physical products with digital ones—which serve as virtual avatar accessories that people can wear in the virtual world.
Or if you want to flip it around, you can also sell your digital products in the metaverse world, and you can send out the physical products for them to wear daily.
If you want to know how it works further, let's get in touch with us! We're happy to help you with that.
Did you know that immersive contents like AR and VR actually combine reality and virtual world? If we're talking about VR, we're bringing ourselves to the virtual world—and if we're talking about AR, we're bringing a virtual world to the reality.
Those actually integrate the physical and digital worlds—and that's a strong example of phygital.
With immersive contents, you can maximize your marketing activities as well. Take you're in an exhibition, having a booth for your brand. To lure in people to your booth, you might need exciting activities—and this can be used by AR/VR visualizations or games to complement the activities.
Alternatively, you can also create a virtual version of your storekeeper in the form of AR/VR experiences, so they can help people explore the store and recommend the best items for them.
On a wider scale, immersive experiences can also be used to visualize your brand's use cases in any industry.
When people enter your store, usually you have storekeepers who will guide them to explore the store. However, these days, such presence has been substituted with an interactive kiosk for any purchase and selling activities and provide your customers with thorough information.
And that's one of the phygital experiences—where the digital experience offered by kiosk is displayed in our physical environment.
Even better, your digital kiosk can also be upgraded to a whole new level by integrating it with geofencing. Let's say someone is entering your store, and when they walk in, the kiosk can set up the most personalized greetings according to the information on their mobile devices.
It doesn't stop there. The kiosk can also get informed regarding your latest activities, preferences, and styles, so they can recommend products that will suit their taste.
Virtual events can also be one of phygital examples—as you're actually in the physical world, but having an interaction in the virtual world. For this one, there are many tools that you can use, but certainly, nothing beats the immersive experience that metaverse can offer.
You can have your own virtual space and turn it into your own virtual pop-up store, which will be decorated based on the real store. This enables people experience the store as if they're on site physically.
Inside your virtual store, you can also hold promotional and marketing events by inviting influencers or artists that resemble your brands. Even better, you can also offer special promo, limited items, or bundled product system provided in the first point.
All the phygital experiences explained above are only a few of the things we know today. But we believe, the future holds the best advancement in terms of phygital experiences—as we already know that the technology will also keep on developing.
Who knows there could be flying cars, robots, or any other things that will help you—maybe in the next 2 years, 5 years, or probably longer.
One thing for sure is, we believe there will be so many things to innovate in the future. So, are you ready for the upcoming phygital experiences?
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