Looking back to the past few years, we wouldn’t ever expect that metaverse is a thing today and could help you with lots of stuff. Everyone says it’s still in the future, but the fact is that it’s already in front of our eyes now.
Even in 2026, Gartner has predicted that people will spend at least one hour per day on the metaverse. This means that it might even be used on a daily basis—not only to seek entertainment purposes. And in this case, shopping is no exception.
Today, brands have been more aware of metaverse, and that’s why they tried to utilize the virtual world to the fullest—especially with the emerging online shopping trend.
In this article, we’ll break down every little bit of the details regarding the use of metaverse in retail—starting from the use cases to benefits.
Apparently, the young generations—like Gen Z and Alpha—will be the key people that hold a pivotal role to jazz up the metaverse environment. Especially for Gen Z, they make up 60% of users in the metaverse—which is quite high.
For them, metaverse will be their go-to platform to socialize and explore with their friends. And if your brand is targeting a niche market, specifically for youngsters, it’s the right thing for you to start now.
Although everything is conducted in the virtual world, you can still create a bang with your marketing activities. The thing is, you can go virtual with your crucial events or offer interesting promos.
Just giving you a hint—you can make a collaboration with other brands, influencers, or even IPs for your products, and create fan-meeting events for your clients in the virtual space.
Also, to make your activities more personalized, you can even recruit store employees that work in the virtual world to engage with your customers—simply by turning on video, chats, and audio.
Some metaverse platforms have been equipped with artificial intelligence (AI) technology, and this helps brands (including you!) a lot in terms of tracking their brand activities.
Starting from their customer’s activities, purchase history, taste, and demographic profile, you can make a personalized recommendation for each of your customers—depending on the data.
When you incorporate AR elements as well to your brand’s metaverse, you can give a sense of trust to your customers. They can confidently check on the quality of your product—as if they’re right in front of you.
And when they already have experienced and enjoyed it, it’s only a matter of time for them to recommend it to their closest people.
With its existing VR experiences, you can present your products in a virtual setting, and let your customers try them on right away. This will be highly beneficial for clothing, accessories, makeup, or even automotive brands!
Even better, you can even take a look at what the products look like, using the 360-degree perspective. For automotive brands, you can also let your customers drive on your latest releases.
If we’re talking about the metaverse, avatars are one of the crucial elements that will be primarily used in the virtual world.
It’s a very important thing to represent yourself in the virtual world—and this avatar character helps you a lot. And that’s why looks also matter in this case.
Speaking of that, brands can also sell their virtual clothes or accessories in the metaverse—which can be used exclusively by avatars.
This opens up an additional revenue stream for your business, and of course, makes your brand more established in the virtual world as well!
What if you can bundle both physical and digital items of your products? Well, with metaverse, this could happen.
Let’s say you’re selling your digital products in the metaverse—which your customers can use to dress themselves for their avatars.
As they’ve got the digital products, they can also get the exact same outfits or accessories in person—with the same style as well, that they can wear in the real world.
Of course, it’s going to be quite exclusive since people can own something both in the physical and digital worlds.
Although the metaverse offers an immersive experience, there’s also a hurdle that you need to tackle: satisfying human senses.
Humans, we all have five senses—and metaverse experiences can’t cover them all.
However, instead of focusing on the lacking senses, you can actually put your attention towards how to level up the sights and sound experiences—hence making your metaverse an immersive one.
Your visitors only have a few seconds to grasp their attention towards your space, and to catch it, you can make attractive visuals—starting from the colors, shapes, 3D quality, even to the textures.
Make sure to set a contrasting color to allure everyone in, right from the front of the store. Or if it’s possible, you can also use motion graphics and animations—but you’ve got to make sure that it doesn’t hinder the load size.
Another thing worth trying is to set an appropriate mood for your space. You can start by choosing the right sound effects. It can be upbeat music—if you want the mood to be exciting. Or if your products are related to nature, you can also set up a breeze-like, relaxing sound.
By paying attention to these two experiences, you can create a unique shopping experience in the metaverse—making your brand stand out among your competitors.
If you’re wondering which metaverse platform to use, Assemblr Metaverse can help you set up your own shop in the virtual world.
You can utilize our space templates to create and decorate—as simple as drag-and-drop. Simply upload the images or 3D assets of your products to the space, and will be redirected to your merchandise store page to purchase them right away.
On top of that, you can also insert your promotional kits like graphic designs, logos, or even videos on the space
If you’re up for events, you can also slip in some exciting promos to make them feel more interested to purchase from your virtual shop.
With its easy starting point, Assemblr Metaverse also offers simplicity for your customers to enter the virtual world. They only need a web browser, and they can start exploring your shop right away.
However, if you want to explore wilder possibilities, we’re only one message away. Contact us at email@example.com—or message us on our Instagram page, and share your needs.
The virtual world is still a ridiculous concept for some people, and if you think that it’s too early to jump in, that’s actually not the case.
Metaverse has so many things in store for you, and in the future, it’s going to be a go-to daily necessity for everyone. That means every single activity—including shopping activities—will actually be normalized in the metaverse.
And if so, starting at the early stage will be crucial for you to kick-start your journey in the metaverse in the long run.
As retailers, you can evolve and develop right from the start, and when it becomes a huge hit in the future, you’ve already become one of the key players and an example to look up to.
Early birds always win. Seize your chance today, and get ready to unlock your metaverse experience now!