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With AR, museums are no longer just static displays. The Museum of Marketing 3.0 turns marketing theories into vivid, interactive experiences that visitors can explore.
Marketeers is one of Indonesia’s leading marketing media platforms, consistently delivering fresh insights and the latest trends in the world of marketing. Beyond its role as a media brand, Marketeers has expanded its presence through the Philip Kotler Museum of Marketing with Hermawan Kartajaya, an educational and inspirational space designed to introduce the evolution of modern marketing theories to the public.
When developing the Museum of Marketing 3.0, Marketeers faced the challenge of transforming marketing theories that are often abstract and highly conceptual into something easier to understand and more engaging for visitors. The goal was to create more than just a conventional exhibition space; it needed to be an interactive hub where visitors could actively immerse themselves in meaningful and enjoyable learning experiences.
To meet this need, Assemblr introduced Augmented Reality (AR) solutions that brought the Museum of Marketing 3.0 to life. We integrated AR into two key exhibition features: The 5A Theory – AR Educational Experience, which allows visitors to “experience” Hermawan Kartajaya’s marketing concepts through interactive and easy-to-digest visualizations; and the Whack-A-Mole Marketing Edition Game, a playful gamification developed from Marketeers’ old logo that not only entertains but also reflects the brand’s journey over the years.
