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With the launch of its Gamified AR TikTok Filter, Pocky turns small, everyday moments into exciting shared experiences. Making snacking more fun, engaging, and memorable when enjoyed together.
Pocky is one of the flagship brands of PT Glico Indonesia, a subsidiary of Ezaki Glico., Ltd., a global food and beverage company headquartered in Osaka, Japan. Since its first launch in 1966, Pocky has become an iconic snack that continues to create fun and joyful moments of togetherness.
With the launch of its newest variant, Pocky Milk, Pocky Indonesia set out to deliver more than just a product promotion. The goal was to design a digital campaign that captured attention through interactivity, inspired user-generated content on social media, and highlighted the message: “Enjoying Pocky Milk together creates fun and effortless connection.”
In collaboration with Buka Cerita and Inbound ID, we developed a digital interactive experience through a Gamified AR TikTok Filter. Equipped with a point system, competitions, and social sharing features, users could score points, share their gameplay results on social media, and stand a chance to win exclusive Pocky rewards. This campaign successfully turned snacking into a fun, shared digital experience.
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