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YAVA made their product launch stand out with an AR TikTok Filter that turned digital promotion into a playful, interactive game.
Founded in 2012 in Bali, YAVA began with a mission beyond creating healthy snacks. Empowering local communities, the brand produces a wide range of wholesome products while employing over 400 local workers, staying committed to nutrition, quality, and locally sourced ingredients.
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For the launch of YABAR, YAVA wanted more than conventional promotion. The goal was to showcase YA’Bar’s stamina-boosting benefits through a fresh, interactive approach that could directly involve audiences. The campaign also aimed to inspire user-generated content on social media, encouraging organic participation and engagement.
Assemblr, in collaboration with Buka Cerita and Inbound ID, developed the gamified AR TikTok Filter “YABAR MOVE FOR MORE.” Featuring YAVA’s mascot, Steady, in a fun AR run, the filter combined gameplay, competition, and social sharing, transforming the launch into both an entertaining and highly engaging digital experience.
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