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How many ads have you seen in your life? Probably too many times, coming from different products or services that you use. Yes, there are lots of ads—yet you might notice that the types of ads also evolve as time changes.
If we're talking about advertisements, there are basically two types of them: the physical—which comes in printed promotional media—and virtual ones like social media or website advertising.
Along the emerging era of the metaverse, it brings lots of fresh things—including the way how we advertise our brands. This might sound new to you, but it will no longer be—especially in the upcoming years.
Read also: How Metaverse Can Redefine Online Shopping Experiences and Retail Activities
Since the metaverse will keep on rising, it might be a good idea to boost up your presence in the virtual world and penetrate a new environment or segmentation.
If you want to try advertising in the metaverse, here are a few advertising ideas in metaverse to help you get started!
Ever seen those billboards, posters, or even signages that you see on the streets? Well, you can actually place your advertisements like that in the metaverse!
You can imagine this concept as physical-like advertising, where you can literally place your media as if they were real, printed media displayed in real life.
Some of the existing metaverse platforms have provided the space for you to place the ads. You can simply rent it for a certain period of time to the metaverse platform, and you can see your ad going live in the prominent areas, virtual rooms, or even streets of the metaverse.
If we’re talking about the metaverse, we can’t also leave out the avatars. Everywhere we go in the metaverse world, we use avatars to represent ourselves. And these avatars also come with accessories, which include clothing or other wearable accessories.
While advertising and avatars are two different things, you can actually blend them and place your advertisements into the avatars or accessories.
Collaborating with the metaverse platform, you can create your own brand’s avatars or accessories as a part of your official merchandise.
You can simply place a logo or tagline of your product, or you can also make your mascots as avatars—and people can purchase the avatars or accessories to wear them daily on the metaverse.
Not only that your buyers get exposed to your brand, but they can also unintentionally expose your brand even to more people while they pass by the virtual world.
One of the effective examples will be our collaboration with Vernalta and Tekotok, two intellectual properties (IP) from Indonesia.
They started selling out their exclusive avatars, and currently, there have been more people getting to know about them!
Usually, each metaverse has its own virtual spaces or rooms—and brands or even IPs can collaborate with existing metaverse platforms to create their own spaces.
This means that brands can hold their own fun events and invite influencers or artists into their own space—and also blend marketing or special offers related to the brand activities.
This is a golden opportunity for you to promote your brand virtually and let more people know about you more often. Again, our collaboration with Vernalta and Tekotok could be a great example for you.
We turn their virtual spaces into a land full of fun activities, where people can play around, get a quick explanation about them, and purchase their merchandise there.
As parts of the new trend, metaverse and NFT are somehow connected. And to be honest, NFT could be promising to be utilized for your brand advertisements.
You can sell out your digital products—could be digitized versions of your existing products, or a modified, limited edition of your products—using crypto or within the metaverse.
If you’re exploring this opportunity as a brand, you can also snatch positive marketing opportunities for your brands. They will compete to get your products as it will feel like they own one-of-a-kind products of your brand.
An interesting reference would be Nike, which utilizes NFT to sell out their virtual branded sneakers and apparel.
Throughout this NFT activity, Nike has gained $185M dollars revenue ever since December 2021.
Have you ever wanted to create virtual events to promote your brand? Or maybe inviting your brand’s influencers or ambassadors to create a virtual gathering or concert event? You can make use of metaverse for this one!
Instead of having a meeting on your usual teleconference platforms, you can use the metaverse to hold a virtual event and create an interesting deal of your products as well!
While exploring your space during the virtual events, people can also turn on their cameras to greet everyone around.
Roblox made a great example for this one. They held a concert for The Chainsmokers—in collaboration with Sony Music Entertainment and Columbia Records for Tycoon Festival.
Not only enjoying the music, Roblox also offers a fun booth experience where everyone can purchase their virtual merch and emotes. This became the highest-rated concert performance of all time in Roblox history—inviting 24.4 million people to watch the virtual concert!
So, among all the 5 options above, which one are you interested in? If you've decided which idea you want to try, another important thing is to also choose the right metaverse platform for your advertising activities!
Assemblr Metaverse can help you to realize your advertising ideas to life. It offers an easy-to-use metaverse platform, which is easily accessible through your web browser—you don't need to install anything to kickstart your journey.
Along our journey building the metaverse, we also continuously invite more brands and IPs to join our hype and go digital. If you're up to discussing any possibilities mentioned above, feel free to hit us up! We'll be happy to talk with you 😉
