When it comes to enjoying entertainment, watching cartoons & animation series or even reading comic books & webtoons are the pleasure alternatives everyone’s looking for today—especially for youngsters.
In Indonesia, we see a very diverse range of genres for those entertainments. It’s been skyrocketing ever since, and they play a huge role for young people to enjoy their lives amidst their daily hectic activities.
For intellectual property (IP) owners, delivering high quality content is always mandatory. But we can’t also deny the fact that maintaining their loyal fans and extending their brand awareness are no less important.
That’s why a good and proper marketing strategy will be highly relevant for IP owners. Sometimes, it takes a rare and unique marketing idea to make everyone remember your brand—and immersive technology can be the unique value proposition for your IP.
From that point, we do believe that our platforms can deliver the real use case for IP owners.
To date, we have helped around 15+ IP owners and entertainment brands in Indonesia to utilize immersive technology—starting from the popular animation series like Vernalta & Tekotok; comics like Mice Cartoon & Komikazer; webtoons like Si Ocong and Komik Kamvret, and even fashion-slash-IP brand like CRSL.
For our IP collaborators, we deliver the best virtual experience to communicate with their loyal fans and audience regularly.
What we created in Assemblr Spaces is not a video meeting; it’s more of like a virtual world called virtual space, specified for each IP owner.
Each virtual space will be decorated to cater to their needs with our all-around features. Since the main goal is to make it interactive, there’s a two-way interaction that we need to design.
We believe our features have been specially developed for interactivity, which will totally suit the concept of our IP collaborations.
Each virtual space will have a few Non-Playable Characters (NPC) placed by the characters of the IP.
Just like the NPC you can find on games, these characters can provide questions and answers that have been customized by the IP owners.
When exploring around the spaces, visitors of each IP owner can also jump in from one spot to another by entering the portals provided.
To maximize the usage of the portals, some of our IP owners even created mini games to find a secret place or object inside the virtual space.
To elevate the whole virtual space experience, the visitors can even watch the latest episodes of each animation IPs together with their friends—while also interacting inside with chats and camera sharing.
While exploring around, visitors can also get the latest updates or announcements from their favorite IPs.
Now what if the IP owners also sell physical or virtual merchandise?
In virtual spaces, IP owners can also sell all of them—but of course, not directly.
They can place their merchandise dummy in the form of virtual objects or images—and each object can be clicked to direct the audience to the online shop link.
To let the virtual spaces become lively, we try to make collaborative events with our IP collaborators called #SpaceDive—an online live-streaming event where each brand can engage with their audience to dive deeper into the spaces.
This formula works quite well. Through our #SpaceDive with 5 of our IP collaborators so far, we've gained a total of 672,000 audiences who got exposed to the virtual spaces and eventually tried it.
These are the two things that we offer to our IP partners.
Each brand will have their own respective 3D bundle containing their 3D characters—which can be used to create AR projects on Assemblr Studio and brought to life.
These assets are made purchasable, and the prices will be adjusted based on what the IP owners want.
Once people purchase the items, they can start using the bundles on their AR projects.
Talking from the perspectives of the IP owners, they can also utilize their 3D bundles to level up their merchandise, comic books, or any other physical products.
With Assemblr Studio's capability, they can insert their favorite 3D characters to those stuff, and when people scan their items, they can see their favorite characters coming to life in AR experiences.
Not only that it offers a new way to enjoy your physical items, you can also be one step ahead from other brands in terms of marketing.
In the future, we believe that the way people devour their contents will be through immersive experiences.
Be it for education, training, or works, this can be a promising tool. And for entertainment or creative industries, this is a great way to start.
If you still haven’t jumped into it, you still have the chance to break the door and be the trendsetter among other IP owners.
If you’re interested in creating magic for your marketing activities with immersive technology, we’ll happily help you out. Hit us up at email@example.com for more info!